Search engines are designed to search for images, web pages, databases and other information. The way search engines work changes almost on a daily basis. If you want to keep up with these changes to assure search engine optimization for your website, it could take a significant part of your workday.
That’s why we offer SEO services. We’re always up on the latest technology and we’ve created a proven system that we employ on our client’s behalf. This system includes a unique blend of keyword strategies, title, meta description, meta keywords, content keyword saturation, and hyperlinks from credible external websites.
We’ll do an initial assessment of your existing site and recommend an approach that makes sense for you. Or, if you’ve hired us to create your website, we make sure that your site is SEO-friendly.
Unique title and relevant searchable keywords within the title, for every page on your website, are among the very first things that search engines look for when they “spider” your text. Can you see why it is so critically important to give search engines relevant and searchable key phrases when they index your site?
A meta description is a short paragraph briefly describing a website or business. It’s listed right under each website title on a search results page. As part of a comprehensive SEO strategy, it’s critical to update your meta-description with a text containing relevant keywords.
Meta keywords are the important words or phrases on a webpage that accurately describe the content of that page. Following the keyword strategy, we will optimize the meta-keywords within your site to assure that your business gets found when a potential customer submits a search within the search engines. This step is another way to index your products, services, and geographical location in order to attract your customers!
H tags, also known as Heading Tags, are labeled h1 thru h6. Look at it as six layers of indexing the content of your site based on importance. This h tag optimization is based around your keyword strategy and will index your site properly so customers can find you!
Even the titles of pictures can help customers find you and should be part of an overall keyword strategy. Putting titles on pictures using alt tags is a great way to index your website within search engines. This, again, is part of a comprehensive keyword strategy based on the keywords that best fit your business.
Keyword density is the percentage of times a keyword or key phrase is used on a webpage, compared to the total number of words on that page. Each main category page should contain text that is populated with the right amount of relevant keywords. It is important not to “keyword stuff” the text. The verbiage on each page should be easy read and understand by website visitors while also meeting search engine criteria. Our experience shows that a 4% - 7% keyword density works best both for the reader and the search engine.
